WEST was funded by Status of Women Canada to conduct a research project to promote lifelong financial preparedness planning for women in Windsor-Essex. The project facilitated systemic change through partnerships with decision makers in the banking industry and alternative financial organizations to examine gaps in service and resources for women to advance their financial preparedness.
With the assistance of a diverse group of women from various age groups, economic, financial life cycles and ethnic backgrounds WEST formed a Council of Women. The Council of Women was involved in curriculum design, developing project tools and creating implementation strategies. WEST, in conjunction with our industry partners and the Council of Women identified and developed a strategy to ensure that women in our community have the information and support they need to become financially prepared. This project worked on methods to eliminate gender inequality in financial preparedness and ultimately to ensure economic prosperity for the diverse women of Windsor and Essex County.